Journalist, copywriting & digital communication based in Barcelona, Spain.
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Project 01
Segment: Tech · Customer Experience · B2B Communication Role: Copywriter · Template Designer · CX Strategist
About: TikTok for Business is TikTok's global platform that provides marketing solutions and advertising tools for brands and agencies to reach audiences through creative and data-driven campaigns. It supports advertisers and business partners with tailored services and scalable support.
TikTok for Business
Project 02
02
Segment: Art · Culture & Public Education Role: Copywriter & Content Strategist
About: The 30th São Paulo Biennial, A Iminência das Poéticas, brought together over 100 artists and, through a partnership with the Cultura É Currículo program, an initiative of the São Paulo State Government, welcomed around 65,000 public school students for guided visits that connected contemporary art with formal education.
30th São Paulo Art Biennial + State Department of Education
Project 03
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Segment: Education · Publishing Role: Content Writer
About: Phorte Editora is a Brazilian publisher with over 25 years of experience in the education and health sectors, producing accessible, high-quality content in areas like Pedagogy, Physical Education, Physiotherapy, Nutrition, and Nursing. As part of its digital strategy, the company also creates informative articles for students, educators, and the wider learning community.
Phorte Editora
Project 04
04
Segment: Lifestyle · Beauty · Fashion Collaboration Role: Content Creator · Digital strategist
About: This fashion film was created in partnership with PHSD Lab, an independent Brazilian fashion brand. The concept focused on soft aesthetics, minimalist fashion. Visually translating the brand’s identity into a light, elegant narrative. Beauty signed by me, this piece represents the intersection between storytelling, style, and digital creativity.
PHSD Lab
WHO I WORKED WITH
TikTok
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MAC Cosmetics
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Bienal de Arte
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PHSD Lab
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TikTok • MAC Cosmetics • Bienal de Arte • PHSD Lab •
MY OWN CONTENT JOURNEY
As a content creator, I produced original and engaging content for Instagram, YouTube, and a personal blog, with a focus on lifestyle, literature, and social topics. From scripting and editing to publishing and analyzing performance, I was responsible for the full creative process. Always prioritizing authenticity and audience connection. I also collaborated with brands such as MAC Cosmetics, Ilove.e, and Spookies.